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BeAIOptimized vs. Otterly, Peec AI, Semrush and BrightLocal
All five help you see whether AI assistants mention your business. The difference is how: the others are software you log in to and check over time. We're a one-time, done-for-you report that tests ChatGPT, Gemini, Grok, Claude and Perplexity and tells you what to fix. Here's a fair side-by-side, with every competitor detail taken from their own website.
$49 oncevs. $29 to $99+ every month for the software tools
All 5 AIsChatGPT, Gemini, Grok, Claude and Perplexity, in every report
Nothing to set upA 3-minute form, then the report arrives by email, usually within 2-3 hours
| BeAIOptimizedOne-time report | Otterly.AIMonitoring software | Peec AIMonitoring software | SemrushSEO + AI suite | BrightLocalLocal SEO platform | |
|---|---|---|---|---|---|
| Price | $49 one timeReport + Fix Kit $99 one time, with 1 re-check included within 12 months. Progress Re-Check $19 one time. | From $29/moLite plan, 15 prompts. Monthly or yearly subscription; free trial. | From $95/moStarter plan, 50 prompts, 3 AI models of your choice, billed monthly. Each extra model from $30/mo. | $99/moAI Visibility Toolkit, 25 tracked prompts. Its help page says there's no free trial for the toolkit. | From $31/moTrack plan, 1 location, billed yearly ($41 month to month). AI tracker included. 14-day free trial. |
| Who it's for | Owners of local service businesses who want a clear answer and a plan, not another login. | In their words: “marketing teams & agencies”. Lite: “solo marketers, and small teams”. | In their words: “SEO and content managers” (Starter); brands and agencies. | In their words: built with “SMBs, agencies, and mid-market companies in mind”, for “SEOs and marketers”. | A local SEO platform for “businesses, agencies, and platforms”. |
| Which of the 5 AIs |
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| How it works | Done for you. We pick the questions your customers ask, run them, and email you the results. | Dashboard. You add the prompts to track and check the results. | Dashboard. You add or accept suggested prompts and check the results. | Dashboard. Part of the Semrush platform. Some reports use prompts Semrush generates for you. | Dashboard. Up to 20 prompts per location; finds your local rivals for you. Managed services sold separately. |
| What you get | A plain-English PDF report: where you stand next to up to 3 competitors, the websites each AI relied on, and your top 5 fixes. The Fix Kit writes the words for you. | Charts and metrics in the app, plus recommendations (more on higher plans). | Charts and metrics in the app, plus “recommended actions”. | Charts and metrics in the app, AI-made recommendations and scheduled email reports. | A 0–100 visibility score in the app, by platform and prompt, plus plain-English, prioritized “AI Insights” actions. |
| Ongoing tracking | One report, one point in time. Re-check anytime to track your progress, only $19 (one time, no subscription). The Fix Kit includes 1 re-check within 12 months. | Daily tracking. | Daily tracking. | Daily prompt tracking; Brand Performance reports update weekly. | Ongoing. Refresh schedule not stated on the pages we checked |
BeAIOptimizedOne-time report
- Price
- $49 one timeReport + Fix Kit $99 one time, with 1 re-check included within 12 months. Progress Re-Check $19 one time.
- Who it's for
- Owners of local service businesses who want a clear answer and a plan, not another login.
- Which of the 5 AIs
- ✓ChatGPT
- ✓Gemini
- ✓Grok
- ✓Claude
- ✓Perplexity
- How it works
- Done for you. We pick the questions your customers ask, run them, and email you the results.
- What you get
- A plain-English PDF report: where you stand next to up to 3 competitors, the websites each AI relied on, and your top 5 fixes. The Fix Kit writes the words for you.
- Ongoing tracking
- One report, one point in time. Re-check anytime to track your progress, only $19 (one time, no subscription). The Fix Kit includes 1 re-check within 12 months.
Otterly.AIMonitoring software
- Price
- From $29/moLite plan, 15 prompts. Monthly or yearly subscription; free trial.
- Who it's for
- In their words: “marketing teams & agencies”. Lite: “solo marketers, and small teams”.
- Which of the 5 AIs
- ✓ChatGPT
- +Gemini
- –Grok
- +Claude
- ✓Perplexity
- How it works
- Dashboard. You add the prompts to track and check the results.
- What you get
- Charts and metrics in the app, plus recommendations (more on higher plans).
- Ongoing tracking
- Daily tracking.
Peec AIMonitoring software
- Price
- From $95/moStarter plan, 50 prompts, 3 AI models of your choice, billed monthly. Each extra model from $30/mo.
- Who it's for
- In their words: “SEO and content managers” (Starter); brands and agencies.
- Which of the 5 AIs
- ✓ChatGPT
- ✓Gemini
- EGrok
- EClaude
- +Perplexity
- How it works
- Dashboard. You add or accept suggested prompts and check the results.
- What you get
- Charts and metrics in the app, plus “recommended actions”.
- Ongoing tracking
- Daily tracking.
SemrushSEO + AI suite
- Price
- $99/moAI Visibility Toolkit, 25 tracked prompts. Its help page says there's no free trial for the toolkit.
- Who it's for
- In their words: built with “SMBs, agencies, and mid-market companies in mind”, for “SEOs and marketers”.
- Which of the 5 AIs
- ✓ChatGPT
- ✓Gemini
- –Grok
- –Claude
- ✓Perplexity
- How it works
- Dashboard. Part of the Semrush platform. Some reports use prompts Semrush generates for you.
- What you get
- Charts and metrics in the app, AI-made recommendations and scheduled email reports.
- Ongoing tracking
- Daily prompt tracking; Brand Performance reports update weekly.
BrightLocalLocal SEO platform
- Price
- From $31/moTrack plan, 1 location, billed yearly ($41 month to month). AI tracker included. 14-day free trial.
- Who it's for
- A local SEO platform for “businesses, agencies, and platforms”.
- Which of the 5 AIs
- ✓ChatGPT
- –Gemini
- –Grok
- –Claude
- –Perplexity
- How it works
- Dashboard. Up to 20 prompts per location; finds your local rivals for you. Managed services sold separately.
- What you get
- A 0–100 visibility score in the app, by platform and prompt, plus plain-English, prioritized “AI Insights” actions.
- Ongoing tracking
- Ongoing.
Refresh schedule not stated on the pages we checked
✓Included+Paid add-onEEnterprise plan only–Not listedEntry plans shown. Prices in US dollars, checked Nov 1, 2026.
Where they're better
Pick a monitoring tool if you want…
- Ongoing tracking: daily checks and charts that show how you move week to week.
- A dashboard your team logs in to, with history, exports and scheduled reports.
- Scale: dozens to hundreds of prompts, several brands or many locations.
- More Google surfaces: Google AI Overviews and AI Mode, which our report doesn't cover; some also track Microsoft Copilot.
- A well-known name: Semrush and BrightLocal are established platforms with long track records, and BrightLocal also handles listings, reviews and local rankings.
Pick BeAIOptimized if you want…
- An answer, not software: where you stand today and what to fix, in plain English.
- All five AIs (ChatGPT, Gemini, Grok, Claude and Perplexity) in every report, not as add-ons.
- Your real competitors: where you stand next to up to 3 local competitors, picked from the businesses the AIs name most. Nothing for you to list.
- The sources: the websites each AI relied on, so you know where to show up.
- One price: $49 once. No subscription, no setup, no logins. Re-check anytime for $19 when you want to see your progress.
Why it matters
When a customer asks an AI assistant who to call, it usually names just a few businesses. In one test we ran on Oct 30, 2026, an independent insurance agency in Rockford, IL, was named in just 10 of 150 AI answers, while its top local competitor was named in 38 of 150. AI opened the competitor's website in 36 answers and the agency's in 5. This can be fixed.
One thing to check today: ask an AI assistant “best [your trade] in [your town]” and see whether you're named. Then ask in a second assistant. If the answers differ, that's normal, and it's why our report asks every question twice in all five.
Looking at more options? See our roundup of the best AI visibility tools for local service businesses (2026) → Nine tools, with prices and where each one is the better pick.
Find out if AI recommends your business
We ask ChatGPT, Gemini, Grok, Claude and Perplexity 15 real customer questions, twice each (150 answers), compare you with up to 3 competitors and show you what to fix. One time, $49.
Get the $49 reportSee a sample reportSources (checked Nov 1, 2026)
- Otterly.AI pricing: otterly.ai/pricing
- Peec AI pricing: peec.ai/pricing
- Semrush AI Visibility Toolkit price, prompts, trial and who it's for: semrush.com/kb/1493-ai-toolkit; AI platforms covered: semrush.com/kb/1608-semrush-one
- BrightLocal pricing: brightlocal.com/pricing; AI tracker coverage and prompts: brightlocal.com/local-seo-tools/local-ai-visibility
- How we test: 15 questions × 5 AIs × 2 runs = 150 answers, all with live web search. ChatGPT answers come from OpenAI's API; Claude, Gemini and Grok are reached through Perplexity's API, and Perplexity answers come from its Sonar API, so the consumer apps may answer a little differently.
- Prices and features change. Tell us at hello@beaioptimized.com if anything here is out of date and we'll fix it.