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How to run an AI prompt audit for your business (or have us run it)

Want to know if AI tools recommend your business? The simplest way is to ask them. An AI prompt audit means asking ChatGPT, Gemini, Grok, Claude and Perplexity the questions your customers ask, then tracking who gets named. Here's how to do it yourself, step by step.

Why this matters

More customers now ask an AI tool things like "Who's a good roofer in Plano?" The AI usually answers with just a few names. If you're not one of them, you may never hear about that customer.

You may have heard this called GEO (generative engine optimization). Some people say AEO (answer engine optimization). Both mean the same basic idea: helping AI tools (also called SI, Super Intelligence) find, understand and recommend your business. A prompt audit is how you check whether any of it is working.

Step 1: Write down 10 to 20 questions your customers would ask

Think about how real people talk, not how marketers write. Always include your city or town. Mix in a few types:

• "Best" questions: "Best plumber in Glendale Heights?"
• Urgent questions: "Who can fix a burst pipe tonight near Addison?"
• Service questions: "Who installs tankless water heaters in Bloomingdale?"
• Trust questions: "Which local plumbers have good reviews and fair prices?"

Tip: ask a few recent customers what they would have typed. Their words are often better than yours.

Step 2: Ask each question in all 5 AI tools

Ask every question in ChatGPT, Gemini, Grok, Claude and Perplexity. Customers use different tools, and each one can give different names.

• Start a new chat for each question, so earlier questions don't steer the answer.
• Don't mention your business name. You want to see what a stranger would see.
• Use the free version if that's what most customers use.

Step 3: Ask each question again

AI answers change from one try to the next. A business named once may disappear the next time. Ask each question at least twice in each tool. Being named again and again counts for more than being named once.

Step 4: Track who gets named

Make a simple spreadsheet. One row per answer, with these columns:

• The question
• Which AI tool, and which try
• Were you named? (yes or no)
• Which other businesses were named
• Any websites the AI listed as sources

With 15 questions, 5 tools and 2 tries each, that's 150 answers. It's a lot of copying and pasting, but it gives you a real picture.

Step 5: Look at the results

• Where you stand: out of all the answers, how often were you named?
• How you compare: which local businesses were named most? They're the ones AI trusts in your area right now.
• Gaps: are there questions or tools where you never show up?
• Sources: which websites does the AI keep pointing to? Those are places worth having a good listing.

Step 6: Fix what's missing, then check again

Common fixes are a complete Google Business Profile, steady honest reviews, matching listings on the big directories, and clear service and town pages on your website. Our guide How to get your business recommended by ChatGPT walks through each one. Not sure AI tools can even read your website? See Is AI crawling my business website? How to check. Then run the same questions again in a few weeks. AI tools can be slow to pick up changes.

Or have us run it for you

Our AI Recommendation Report ($49) is this same audit, done for you. We ask 15 real customer questions about your business, twice each, across 5 leading AIs: ChatGPT, Gemini, Grok, Claude and Perplexity. After the run, we pick out the top local competitors those AIs named, so you can see where you stand and how you compare. The Report + Fix Kit ($99) adds ready-to-paste text written for your business, plus one re-check later.

Every report comes with a 14-day money-back promise.

To be honest about it: no one can guarantee AI will recommend you, because AI answers change. What an audit gives you is a clear picture of today and a list of what to work on.

Common questions