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How to fix wrong facts AI says about your business

When a customer asks ChatGPT, Gemini, Grok, Claude or Perplexity about your hours, services or history, the answer is not always what your own website says. Here is what a small real test found, where those mistakes usually come from, and how to correct them in plain English.

What we checked

On November 10, 2026, we asked the 5 leading AIs — ChatGPT, Gemini, Grok, Claude and Perplexity — six factual questions about three real local businesses: an independent HVAC and electrical company in the Boise, Idaho area, an independent pest-control company in Tulsa, Oklahoma, and a family-owned roofing company in the Charleston, South Carolina area. We then compared each answer with that company's own website.

This was a short test, not a full report. Each question was asked once, so we collected 30 answers. A paid BeAIOptimized report asks 15 customer questions, twice each, across the same 5 leading AIs, for 150 answers. We are only claiming what this 30-answer test showed.

Where wrong facts usually come from

AI assistants look things up on the web before they answer. If the pages they read disagree, or if an old listing was never updated, the answer can be outdated or simply wrong. The usual sources are:

• Old directory listings. Hours, phone numbers and services linger on sites you signed up for years ago and have not reviewed since.
• Your Google Business Profile. If the hours, categories or description on Google Maps no longer match your website, assistants that lean on Google can repeat the stale version.
• Yelp, BBB and similar profiles. These are easy to set up once and hard to remember to edit after you change Saturday hours or drop a service.
• Your own website. A new contact page and an old footer, or two different phone numbers on the same page, give an assistant two “official” answers to choose from.
• Schema markup. The hidden LocalBusiness data on your site (hours, address, telephone) is useful when it matches the visible page. If it still has last year's hours, an AI may read the old ones.

In this test we compared answers with each company's own website. We did not audit every directory or Google listing for these three businesses. Some of the hours answers also cited other websites besides the company site, which is consistent with assistants mixing sources.

How to find what they are getting wrong

You do not need special software for a first look. Write down the facts you want every listing to use: hours, address, phone, the services you do and do not offer, and the year you started, if you publish one. Then:

• Ask the 5 leading AIs a few direct questions, the way a customer would: “What are the hours of [your business] in [your town]?” and “Does [your business] offer [a service you do, or one you do not]?”
• Open your website, your Google Business Profile, and your Yelp and BBB pages, and see which of those facts match.
• Treat only a clear conflict as a problem. If an answer is vague, or you cannot confirm it, leave it alone rather than “fixing” something that may already be right.

A one-off question in one assistant is a snapshot. Ask more than one AI, and ask again after you make changes, because answers can differ from one tool to the next.

Practical steps to correct the facts

Work from one written list of facts and make every public page match it. A practical order is:

• 1. Fix your own website first. Update the contact page, the footer, the about page and any hours or services blocks so they all say the same thing. If two of your own pages disagree, start there.
• 2. Update your Google Business Profile. Hours, phone, address or service area, categories and the description should match the website word for word on the facts that matter.
• 3. Align Yelp, BBB and your other main listings. Change the same hours, phone and services on each one. If a directory will not let you edit an old field, follow that site's process to request an update.
• 4. Make your schema match the visible page. If your site has LocalBusiness markup, set opening hours, telephone and address to the same values you just published. Do not leave an old hours block in the code.
• 5. Ask the AIs again. After the public listings agree, repeat the same questions and see whether the answers have caught up. This can take time, and no one can promise a date.

You do not have to do this alone. If you have a web person, send them the same fact list and ask them to update the site and the schema together.

How our report and Fix Kit handle this

The $49 AI Recommendation Report already includes a section called “What the AIs get wrong about you.” When an answer clearly conflicts with the facts you gave us and the facts on your site, the report lists the mismatch, which of the 5 leading AIs said it, and what is actually true. It does not invent problems: if nothing clear is wrong, the report says so.

The $99 Report + Fix Kit includes that report. When clear mismatches are found, the Fix Kit adds a “Correct the wrong facts the AIs said” item: where to edit (for example your Google Business Profile, website, Yelp or BBB), plus corrected wording ready to paste, taken only from the facts you provided. We write the instructions; you or your web person make the changes. We never log in to your accounts.

Common questions